Strategy: Rooted in Mission

Working alongside mission-driven leaders like you, I often return to a simple but powerful truth: 

Strategy begins with clarity of purpose.

Your Mission is more than a statement—it’s your North Star.

It focuses your organization’s energy and resources on the results that matter most. It answers the essential question:

What impact are we here to achieve?

Once your Mission is clear, we define Goals that point toward your desired future. From there, we shape Objectives that are specific, measurable, and aligned with your core purpose.

With Objectives in place, we move into Strategic & Operational Action—ensuring that every step reflects your organization's values and advances it's mission. We also identify Financial Objectives to resource sustainable work.

And just as important: we build in space for reflection, review, and refinement. Strategy isn’t static—it’s a living process of learning, adapting, and growing mission impact.

This framework is one I have used in facilitating nonprofit planning sessions since 2012. If you’re exploring how to align your team or refresh your strategic direction, I’d be honored to support your journey.

 To Strategy rooted in Mission,

Wes Legg

Coach & Strategic Plan Facilitator