Champions are bombarded by the cacophony of messages daily.
What do people do when we blast them with irrelevant noise?
They ignore us.
Clarify your message … people will listen. When you confuse, you lose.
Most marketing fails due to complexity and inconsistency. It makes the brain work too hard.
Simple, clear content is much easier for our brain to handle.
Yet, clarifying your message isn’t easy.
Enter StoryBrand framework created by Donald Miller. It harnesses the power of storytelling to provide clear, focused messages centered on your Champion. Once you get your message right, you can effectively communicate through platforms like your website, keynote presentations, email and social media to connect with Champions.
StoryBrand places your Champion – donor, volunteer, or community partner—at the heart of a clear message that cuts through the noise and grows mission impact
What is StoryBrand?
Based on the 7-key parts of a compelling story, StoryBrand helps you simplify your message. It cuts through noise and connects Champions to your mission.
Implementing the StoryBrand framework can transform your marketing and fundraising approach by making your message clear and compelling. Here’s a step-by-step guide to help you implement it:
1. A Champion (aka-Hero) shows up. When a donor, volunteer, or community partner comes to your website, what do they want? Knowing your audience is crucial to crafting a focused message.
2. With a Problem they can't solve: Clearly identify the problem you solve. This is the most important part of the story.
3. Meets a Guide - Your Organization: You understand their problem
4. Give them a Plan: With the Champion's resources and the organization's framework, we can solve the problem together.
5. Include a Clear Call to Action: Your Champion wants the Guide to tell them what to do:
"Sign Up Now" | "Donate" | "Book a Call".
6. Ends in Success: The Champion helped transform our community
7. Or Ends in Failure: our community continues to struggle
By following these 7-steps, you can effectively implement the StoryBrand framework and create a clear, simple, compelling message that resonates with your Champions and grow your mission’s impact.
Learn more about StoryBrand.
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