GMI Insights Blog

Mission statements focus the organization on action. If your team cannot recite the mission statement, you are not on a mission....

" Each social sector institution exists to make a distinctive difference in the lives of individuals and society . Making this difference is the mission - the organization's purpose and very reason for being." -Peter Drucker Don't confuse mission with what you do? Mission is the Why you do what you do. Not the how you do it. Your mission should be clear, and transformational. Every board member, volunteer and staff should be able to clearly understand and state the missio