Create Clarity - Grow Champions
Nonprofits depend on Champions to contribute money, time and resources to your mission.
It's challenging to
connect, retain, and grow Champions.
Without Champions, the mission stops growing or worse, your light is extinguished.
Clarity begins with a Clear Message
Champions want to grow the mission they care about,
but they can't do it alone.
They are looking for a partner that shares their mission.
Your Nonprofit.
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The first place Champions check is your website.
If your pages are stale, confusing, don't answer their questions ...
you've lost them.
01
Clarify Your Message
Create clear simple StoryBrand soundbites how you solve your Champion's problem
02
Update Your Website
Use StoryBrand soundbites to create focused landing pages that connect donors, volunteers and community partners to your mission
03
Champions Connect
Champions contribute their resources to the shared mission ... growing revenue & mission impact
Use StoryBrand to Create
Short Simple, Soundbites
So Champions Will Listen
StoryBrand 7-Part Framework
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Character (Champion)
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With a Problem
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Meets a Guide Who Understands Their Fear
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Who Gives Them a Plan
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The Guide Calls the Champion to Action
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So the Champion Can Avoid Failure
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And Experiences Success (Transformation)
The 7-part framework allows you to clarify your message, and invite Champions into an amazing story in which they contribute to the mission.
Understanding StoryBrand Messaging
is the first step to creating clarity, aligning team, connecting with Champions and increasing your bottom line.
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Implementing StoryBrand Messaging
is the most important step to grow mission impact.
Update your Website Landing Pages
Your website is the front door to future Champions. If your website is confusing or out-of-date,
Champions leave.
If your site fails to solve their problem
Champions leave.
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Champions are looking for a clear message
... a solution to their problem.
01
Create a Website Landing Page Template
Use the template and StoryBrand soundbites on each landing page - Donor | Volunteer | Community Partner.
State the problem you solve. Position your product as the solution.
02
Grow Champions
When you create clarity with a simple clear message, Champions connect to your mission
03
Grow Revenue & Mission
Champions join your nonprofit to share their resources to grow revenue & mission impact.
Create Website Clarity
Grow Champions
1. Clarify Your Message
Create a clear marketing message using the 7-Step StoryBrand Framework that invites your Champions into a story where they are the hero.
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The framework helps you organize your thinking, clarify your message and invite customers into a story.
Use short, simple
StoryBrand soundbites on your website landing pages to connect with Champions of your mission.
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2. Website Landing Page Template
Using the StoryBrand soundbites and a landing page template, invite future Champions through your website landing pages that solve their problem and grow mission impact.
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Wes Legg will coach you to create simple soundbites
and a landing page template that
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clarifies your message
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connect with more Champions
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Grows revenue & mission impact
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Six 1-hour Coaching Sessions
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On-Demand Marketing Homework
(Plan 5-hours of work
between sessions)
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Includes Business Made Simple
On-Demand Courses
One - year subscription
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$2495
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Money Back Guarantee
If you don't feel like the coaching is actionable in your business, simply contact Wes Legg and your money will be refunded less any subscription fees.