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Abundance Mentality: An abundance mindset refers to the paradigm that there is plenty out there for everybody. One person or organization's success does not reduce another's success.

Airplane Metaphor: There are six critical parts to a business, just like there are six critical parts to an airplane. If  built correctly, each can do its job of taking people to their destination. If one or more parts are broken, catastrophic results may be happen. The simple metaphor creates a powerful decision-making filter to grow your business.

Business Made Simple: An Online Platform to Grow Your Nonprofit or Small Business. Get a 6-step plan uses the airplane metaphor to grow 6- parts of your organization through on-demand courses.

Call to Action: After giving the Hero a plan, the Guide calls them to action. Often the Hero is ill equipped, filled with self-doubt and in need of help. The Guide often has to challenge the Hero to take action to resolve their problem.

Champion: Champions are people who care deeply for your organization's cause. People like volunteers, board members, givers, staff, even people the organization serves.


Champion is a word to make the point that it is not donors or volunteers as separate groups –it’s a way of comprehensive involvement.


The word giver or champion to describe those who give time, talent, resources, or their story to the nonprofits they serve. - Source: Mission Increase

Guide: If Heroes could solve their own problems, they wouldn't get into trouble. A Guide gives the Hero a plan to solve the Hero's problem and call the Hero to action.

HERO: Customer or Champion that has a problem and is looking for a solution.

Mastermind Group"A small group of people who want to grow in some capacity at an accelerated rate. Because of this, they commit to getting together regularly—online or in person—to discuss goals, get support and advice for their challenges, and build a network of like-minded professionals who keep them accountable. . . a Mastermind group can be the reason you crush every goal you set out to accomplish." - Ramsey Solutions

My Business Report: You need a plan to grow your small business. Take the 10-minute assessment, and you'll get a FREE, customized plan that will optimize your small business so it generates more revenue and profit.Your business is like an airplane. When you know how to build the six parts of your business, you build a business that works.

P - E - O : The strategy to increase the involvement of champions of a cause is called P-E-O where P is participation,  E is engagement and O is ownership created by Mission Increase.

Scarcity Mindset: Scarcity mentality refers to people seeing life as one finite pie. If one person or organization takes a big piece, that leaves less for everyone else.

Small Business Flight School: 6-Month program using Business Made Simple framework helping small business owners double their revenue. The 6-month online video training includes deep dive learning and actionable steps on filling out your business growth plan (your “Flight Plan”). You’ll finish the program with total clarity about where you business is going and how you’re going to get there.

StoryBrand 7-Part Framework: Clarify your message by using the StoryBrand BrandScript to invite your customer or champion into a story. The is the right engine in the airplane metaphor helping you gain thrust to lift the plane.

7-parts of a story are:

  1. Hero -  the Character

  2. Has a Problem

  3. Meets a Guide

  4. Who Gives the Hero a Plan

  5. And Calls the Hero to Action

  6. So the Hero Can Avoid Failure

  7. And Experience Success

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