Glossary

Abundance Mentality: An abundance mindset refers to the paradigm that there is plenty out there for everybody. One person or organization's success does not reduce another's success.

Airplane Metaphor: There are six critical parts to a business, just like there are six critical parts to an airplane. If built correctly, each can do its job of taking people to their destination. If one or more parts are broken, catastrophic results may be happen. The simple metaphor creates a powerful decision-making filter to grow your business. Source: Business Made Simple

Business Made Simple: An Online Platform to Grow Your Nonprofit or Small Business. A 6-step plan uses the airplane metaphor to grow 6- parts of your organization through on-demand courses.

Call to Action: After giving the Hero a plan, the Guide calls them to action. Often the Hero is ill equipped, filled with self-doubt and in need of help. The Guide often has to challenge the Hero to take action to resolve their problem.

Champion: Champions are people who care deeply for your organization's cause. People like volunteers, board members, donors, stakeholders, staff, even people the organization serves.

Champion is a word to make the point that it is not donors or volunteers as separate groups –it’s a way of comprehensive involvement.

The word giver or champion to describe those who give time, talent, resources, or their story to the nonprofits they serve. - Source: Mission Increase

Mastermind Group: "A small group of people who want to grow in some capacity at an accelerated rate. Because of this, they commit to getting together regularly—online or in person—to discuss goals, get support and advice for their challenges, and build a network of like-minded professionals who keep them accountable. . . a Mastermind group can be the reason you crush every goal you set out to accomplish." - Ramsey Solutions

P - E - O : The strategy to increase the involvement of champions of a cause is called P-E-O where P is participation, E is engagement and O is ownership created by Mission Increase.

Scarcity Mindset: Scarcity mentality refers to people seeing life as one finite pie. If one person or organization takes a big piece, that leaves less for everyone else.

StoryBrand 7-Part Framework helps you clarify your message by inviting your customer or champion into a story. The 7-parts of a story are:

Hero - the Character
Has a Problem
Meets a Guide
Who Gives the Hero a Plan
And Calls the Hero to Action
So the Hero Can Avoid Failure
And Experience Success